Alp Serif Besen

Software:
Adobe Illustrator
Date:
07.2020

An entrepreneur, Simge Goorany works on a scientific project focused on transforming solid plastic & cardboard waste into building materials through a series of chemical processes. She is carrying out this project in partnership with TÜBİTAK and the Istanbul Metropolitan Municipality. 

Back when Goorany contacted me, she was trying to reach a larger audience by launching a campaign for her project. To strengthen her campaign, she asked me to create a brochure that would easily introduce her project to the employees of the Municipality. She wanted the brochure to be a small object that could be easily passed from hand to hand and thus circulate very fast. As a result of Goorany’s request, I prepared for her, a foldable brochure measuring 12cm by 12cm. The front side of the brochure features details about the Public Recycling Centre that Goorany aims to establish. On the back is a photograph of solid waste Goorany means to transform.